Mission & Vision

Imago’s purpose is to empower us, trans individuals, to challenge and change reprehensible dehumanising practices and regulations.

Mission

Our mission will not be complete as long as there are trans people who live in fear for their safety, are stripped of their dignity, and humiliated for who they are. There are two conflicting strategies and two contradictory moral positions. Some say that we should “work within the system”, lay low and bow down to our persecutors, be invisible not to “provoke” them; that we should accept humiliation and torment, and be happy it’s not worse. I could not disagree more! My position is: human dignity of trans people is not up for negotiations! Our minimum demand should be full abolition of practices and laws that paramount to psychological torture and put us in position of second-class citizens or even subhumans. And we should not settle for less!

How?

I. Self-sustainability

Rapacious profit-driven corporations are rarely known for their contributions to societal good. Throughout the two-year struggle to launch Imago, consulting with numerous NGOs, foundations, and other trans-supporting organizations, I made a disheartening discovery: even charities, despite their noble intentions, often fall short in effectiveness. It is deeply saddening, as these organizations are filled with dedicated and passionate individuals who sacrifice much for the cause. Yet, they remain chronically underfunded and understaffed, and barely kept afloat by volunteers and donators.

There exists a troubling disparity: while supervillain corporations generously reward those who perpetrate harm, the conviction that doing good should not warrant material reward results in many top-tier experts being drawn to profit-driven entities. These entities, focused solely on increasing wealth of the most wealthy, often cause significant devastation.

The harsh reality is that human compassion has its limits, while suffering and injustice seem boundless. Over time, people become desensitized and indifferent - a self-protective mechanism that is difficult to fault. Consequently, it became clear to me that for Imago to achieve its goals, it must be self-sustainable. Tens of thousands of trans individuals need help, here and now. Our services must be reliable and we cannot depend on the generosity of donors. Most importantly, we will not resort to pleading for mercy from patriarchal persecutors.

The challenge? Keeping the costs of therapies at affordable levels. But how?

II. A hybrid model

Imago operates in a unique model: our members pay for the services Imago offers but a significant portion of the revenues will be allocated to funding impact-maximising actions.

Selling water to someone dying out of thirst can be excessively profitable. For that reason, during the past 2 years, I made lots of powerful enemies: Imago is a mortal threat to their lucrative businesses of exploiting trans people's desperation. My ultimate goal of making existence of such clinics obsolete is their worst nightmare.

The revenues will cover free treatments for those under the poverty line, decent salaries for Imago's employees, actions supporting trans cause, and even proportionate and reasonable profits for impact investors.

There are 2 essential conditions for that model to work: (1) founders and investors are not greedy to consume every cent as a profit and (2) operating in big scale. Then, astonishing achievements are possible!

Vision

Only with your engaged support we will be able to execute our impact strategy in full.

There are four pillars of that strategy, four categories of actions we plan to fund:

I. Strategic litigations and class lawsuits – our tormentors must be held accountable!

Every EU member state ratified the European Convention of Human Rights. And yet, barbaric legislations and practices that harmed or even cost lives of numerous individuals are very rarely challenged in courts. It needs to change! We have to initiate strategic litigations against those governments, and fully expose their deliberate and atrocious policies targeting trans people in the court of law, especially the European Court of Human Rights. We need to sue them for compensations for discrimination, extreme emotional suffering, violation of our rights, and harm to our health.

But we also cannot let doctors and pharmacists involved in transphobic discrimination get away with their appalling and often criminal conduct. Jeopardizing patient’s health or life is regulated to be a crime in many European countries. If a doctor refused a diabetic patient insulin or put a patient with aggressive cancer on 5-years waiting list they would be likely to face legal consequences, including getting their licence revoked, being suit for compensation, and prosecuted. Of course, 100-150 years ago a doctor could just send a patient who happened to be a woman or black to psychiatric evaluation first, demand their legal guardian’s approval for therapy etc. Nowadays, mostly trans people seeking GAHT, women in need of abortion, and homeless can be humiliated by medics without fear for consequences. Absolute power they were equipped with corrupts absolutely. Therefore, it is essential to identify and expose medical professionals who committed this kind of crimes and get them prosecuted.

II. Breaking through the wall of silence built around us by mainstream media – our voice need to be heard, loud and clear!

Tens of thousands of people are unable to access essential treatments due to their gender, leading to immense suffering and a potential reduction in life expectancy by up to a decade. Tens of thousands are deprived of life-saving therapies, condemned to endure tortures of dysphoria, depression, and suicidal thoughts. This is a humanitarian crisis on a grand scale, yet it remains largely invisible to the general public, either ignored by mainstream media or, worse, fueled by Kremlin-funded propagandists and hate-blinded Putin's useful idiots. The general public is shielded from the truth.

III. Therapies for those under the poverty line

Transgender individuals often face significant economic exclusion, driven by systemic discrimination in employment, healthcare, and education. This marginalization results in a disproportionate number of trans people living below the poverty line, unable to afford the essential therapies that are critical to their well-being and survival. At Imago, we believe that no one should be denied the right to transition due to financial constraints. Our mission is to create a balanced model that ensures everyone, regardless of economic status, has access to life-saving care. By committing to this principle, we aim to build a future where every trans person can transition with dignity and without fear of being left behind. We only need scale.

IV. Creating a safe space hub for trans people

In my view, what exists on the Internet today falls far short of what we truly deserve –
and I’m not just talking about the technology. It is so much more about ideals and values behind it. Too many services are tainted with toxic transphobia. In some spaces, already marginalized trans people face further exclusion, as moderators, intoxicated by feeling of power, arbitrarily decide who is "trans enough" and who is not.

I am committed to using every ounce of my experience and knowledge, and to bringing on board experts whose skills far surpass my own, to create a service for the trans community that is unlike any other. This will be a globally unique safe haven, a hub for professional and social services, and a platform for meaningful change.